The goal of this marketing project was to create a contest that would engage the community, and bring more awareness to Toronto Art Crawl events. This contest would see Toronto Art Crawl and Millstreet Brewery collaborate to bring the “Official Art Crawl IPA” to life. Local artists would be encouraged to submit their own art to be the potential winner; and have their art displayed on the Official Art Crawl IPA. This IPA would be sold at ALL Toronto Art Crawl events throughout the year. Each year, new art is submitted, and a new face to the IPA is chosen.

I have included a variety of ads, and social media posts for mock purposes as this is a completely fictional marketing project.